About Power Wheels

For over three decades, Power Wheels has been a trusted name in ride-on toys, bringing the thrill of real driving to kids everywhere. From classic Jeeps to tough trucks and adventure ATVs, our electric vehicles spark imagination and inspire outdoor play.

Each Power Wheels ride-on is built with child-friendly controls, durable materials, and smart safety features — so kids can explore confidently while parents enjoy peace of mind.

Who We Are

Since its debut in 1984, Power Wheels has been all about adventure, learning, and fun. What started as a simple idea — to give kids a taste of driving — has grown into a brand loved by generations.

Now part of the Mattel and Fisher-Price family, Power Wheels combines innovative design, reliable technology, and authentic vehicle styling. Every model — from rugged Jeeps to sleek sports cars — is designed to bring joy and confidence to young drivers.

Child driving a red Power Wheels Jeep Wrangler while dad watches nearby in the yard.
Two kids riding different Power Wheels cars side by side, laughing and enjoying outdoor play.

Our Mission

At Power Wheels, our mission is to help children learn, explore, and grow through play.
Our ride-on cars are more than toys — they build coordination, decision-making, and independence.

We’re proud to support active, outdoor play that encourages kids to connect with the world around them — away from screens and closer to adventure.

Innovation Meets Safety

Safety has always been at the heart of what we do. Every Power Wheels vehicle is equipped with:

  • Safe speed limits and parental remote controls
  • Strong, stable design for different terrains
  • Long-lasting rechargeable batteries

We continuously improve our technology to make playtime safer, smarter, and longer-lasting — ensuring every ride brings joy and confidence.

Built for Adventure

From city driveways to backyard trails, Power Wheels vehicles are made for real-world fun.
Licensed models like the Jeep Wrangler, Ford F-150, or Harley-Davidson edition let kids feel just like their parents behind the wheel.

Each ride is packed with authentic details — working doors, engine sounds, headlights, and multiple speed settings — turning imagination into adventure.

Two kids driving Power Wheels Jeep and ATV on a dirt road, dynamic motion and excitement.

Let’s Ride!

Get ready to create unforgettable memories.
Browse our collection of Power Wheels ride-on toys and find the perfect match for your little driver.

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