About Power Wheels

Our story

Innovation and Safety Above All

With decades of experience, Power Wheels continues to push the boundaries of innovation while never compromising on safety. Each vehicle is designed with child-friendly controls, like easy-to-use pedals and speed limits to ensure a safe yet adventurous experience. Parental control features allow adults to manage speeds, providing peace of mind while kids enjoy the ride.

Safety has always been a priority, and all our vehicles meet or exceed industry standards. We continuously improve battery technology for longer-lasting fun, while robust designs ensure that our products can withstand the bumps and tumbles of everyday play.

Since its debut in 1984, Power Wheels has become synonymous with adventure, imagination, and childhood joy. What started as a simple concept—bringing real driving excitement to kids—quickly grew into a beloved toy brand that has entertained generations. Acquired by Fisher-Price in 1994 and now a part of the Mattel family, Power Wheels combines innovative technology with design expertise to deliver miniature vehicles modeled after the real thing.

At Power Wheels, the heart of our mission is fostering outdoor play and encouraging children to explore their world with confidence. Our products are not just toys; they are opportunities for children to develop motor skills, decision-making abilities, and independence. Whether it’s a toddler’s first steps into driving with a small ride-on car or an older child’s thrilling adventures on an ATV, Power Wheels vehicles grow with young drivers, unlocking new experiences along the way.

Over the years, we’ve proudly introduced a variety of licensed vehicles, from classic Jeep Wranglers to Ford Raptors and Harley-Davidson motorcycles. These designs let children experience the excitement of “owning” a vehicle similar to what their parents drive. The attention to detail in each model—like functional doors, realistic engine sounds, and multiple speed settings—makes every ride feel authentic and exciting.

testimonials

Customer Reviews for Power Wheels

Emily Johnson

Emily Johnson

I bought the Power Wheels Jeep Wrangler for my 4-year-old, and it’s been a hit ever since! My son absolutely loves the feeling of driving ‘just like mommy and daddy.’ The controls are simple enough for him to manage, and the parental speed control is a lifesaver for me. The battery life is also impressive—he can ride it for over an hour without any issues. We even took it off-road in the park, and it handled grass and dirt with ease. It’s sturdy, fun, and worth every penny!

Mark Williams

Mark Williams

I bought a Power Wheels Ford F-150 for my nephew’s birthday, and now I’m officially the ‘cool uncle.’ He was over the moon when he saw it, and it’s been his favorite toy ever since. The truck is well-built and looks just like the real thing, which he loves. What really surprised me was how easy it was to assemble—took me under an hour. The traction on different surfaces is impressive, and the battery charges pretty quickly. It’s the perfect way to get kids playing outside instead of sitting in front of a screen.

Sarah Thompson

Sarah Thompson

We got the Power Wheels Dune Racer for our two kids to share, and it’s been non-stop fun since day one. They love taking turns driving it around the backyard, and the seats are roomy enough for two. I really appreciate the focus on safety with the seatbelts and speed settings. We’ve had it for a few months now, and it’s held up great—even with some pretty rough use. It’s also been a great way to teach them cooperation and patience. Highly recommend this for anyone with young kids—it’s the kind of toy they’ll remember forever!

2.500

Smiles Delivered

4.500 +

Happy Riders

23

Official Distributors

40

Daily Orders Shipped

Ready to Roll into Fun?

Power Wheels vehicles are more than just toys—they’re the key to unforgettable adventures. Whether it’s cruising the backyard or exploring the neighborhood, your child will love every moment on their new wheels. Give them the gift of excitement today!

Power Wheels Hot Wheels Jeep Wrangler Ride-On Battery Powered Vehicle with Music Sounds & Storage for Preschool Kids Ages 3+ Years